FishTea
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Notes on building FishTea: what we measured, what we got wrong, and why the design is shaped the way it is.

Why a business is not a set of pages

A shoe store is a place where you can ask anything about shoes. That is the whole definition — and almost nothing we build works that way.

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The five measurements that changed the design

A blueprint is a hypothesis. Here is what happened when we pointed a profiler at the parts of it that mattered, and what we changed as a result.

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